![]() Tinder hasn’t been officially reporting user number since it has been part of the dating giant,. Tinder Users location and household incomeĪccording to a We are Flint study the majority of American Tinder users are living in urban areas and tend to have a higher household income than the national average. As people age, it is less likely for them to be active on Tinder. The median age of user is around 25 years for both men and women. It is no surprise that the largest demographic group is the 18-24 years old group with around 35% of the total users. Tinder Users’ Age and geographic location Tinder has denied these statistics, putting the number around 1.7% which seems to be a more realistic number. For example, a Global Webindex report claimed that 42% of Tinder users are in a relationship while using the app actively. Without official demographics reports, there have been some controversies regarding the breakdown of its userbase. Currently, Tinder is available in more than 190 countries with more than 40 languages and it has been downloaded over 340 million times. There are no official reports from Tinder, but in 2018 it has been estimated that there are around 57 million users globally. Match Group Revenue Statistics Tinder Userbase Statistics Number of Users and demographics.Tinder Users location and household income.Tinder Users’ Age and geographic location.Considering PMC growth and ARPPU flat from Q2 (which is a quite pessimistic assumption) and leaving aside taxes and that Q3 will only benefit 2 months from this revenue earnings projection would be as follows. I see no reason why this feature would increase cost of revenue or expenses so while the percentage of revenue is still small, earnings wise it will be much higher. Alternatively, considering that Tinder reports a stat of 1.6 billion swipes per day, depending on the rate of swipes per ad quarterly revenue would be as follows. ![]() On the low end $2.4 million per quarter, on the high end it is 3 times current indirect revenue. Depending on the average days the users open Tinder, the ads density within profiles and number of profiles seen per use is how profitable this feature will be. The low end, considers the use of the app only during weekends and in short periods of time (20-30 profiles seen per use), on the high end consistent app usage during the month with around 100 profiles per use. The Chart above considers 50 million users and a standard CPM of $2. Again, I believe a small portion of users will ponder which option to choose but either way Tinder will not lose revenue from the users that decide to leave (considering the percentage will be small) and may increase the percentage of users using premium subscriptions or at least encourage paying users to keep their subscription. The users that find the feature too annoying to ignore will have to decide between stop using Tinder, which I find very unlikely, or purchase the premium subscription. The ads are well integrated and result of little annoyance in general, I believe the majority of users will not modify their Tinder habits as a result of this feature. This feature will allow Tinder to monetize from non-paying users which represent the majority of the Tinder base. The ads are targeted for each user thanks to an agreement with Facebook and appear every 20 or 30 swipes or so. The ads appear among the deck of possible matches that the users swipe right or left. Recently Tinder introduced a new feature that places ads with a similar format as regular user profiles. Tinder is increasing its geographic presence and widening its age gap use among older generations. Which are good numbers and show consistent growth however, the reason why Tinder has spread over like wild fire is that is free of charge. ![]() ARPPU of $0.53 consequently gave revenue of $309,572 MUSD. Match group Q2 Earnings report showed a record high 2 Million PMC on Tinder and 6 million in total. The company offers its dating products through its Websites and applications in 42 languages approximately in 190 countries. It operates a portfolio of approximately 45 brands, including Match, Tinder, PlentyOfFish, Meetic, OkCupid, Pairs, Twoo, OurTime, BlackPeopleMeet, and LoveScout24. (NASDAQ: NASDAQ: MTCH) provides dating products.
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